Concept Crush
Concept Crush Newsletter The Concept Crush newsletter was born out of a simple idea—to celebrate creativity and spark inspiration within the design community. Its purpose was to spotlight clever design concepts, thought-starters, and innovative ideas that often get overlooked in day-to-day project work. By curating and sharing these “concept crushes,” the newsletter aimed to: • Encourage designers to think beyond execution and focus on ideation. • Build a culture of sharing and appreciating creative thought processes. • Create a collective bank of inspiration that teams could draw from. At its heart, Concept Crush is not just about showcasing good work, but about nurturing curiosity and reminding designers that great design begins with bold ideas.
Client
Amazon
DELIVERABLES
Project
Year
2025
Role
Creative Direction, Content writing, Designing



