Apple MacBook Air M2 Campaign

The brief was to create a compelling campaign for the new MacBook Air M2 (15-inch) on Amazon UK, centered around the tagline “Pay Monthly. Amaze Daily.” The challenge lay in balancing Apple’s sleek, minimal brand aesthetic with Amazon’s performance-driven ad placements. Along the way, I had to navigate multiple rounds of revisions—fine-tuning logo placements, ensuring text flexibility across ad sizes, and addressing issues like image cropping on smaller units. One hurdle was that the text files provided weren’t editable, so I took the initiative to identify and recreate the font, making it adaptable for different layouts. To streamline the process, I presented clear design options (open vs. closed laptop visuals), giving the client flexibility while maintaining brand clarity. This proactive approach not only reduced back-and-forth revisions but also aligned perfectly with both Apple’s design standards and Amazon’s advertising requirements. The final creatives delivered a sharp, polished campaign—one that highlighted the MacBook Air’s innovation while ensuring maximum impact across placements.