L'Oreal Paris

L’Oréal Paris came in with an exciting brief for their Revitalift Filler campaign, that was to create impactful DSP static units in nine different sizes, incorporating multiple brand logos along with the product visuals. But there was a twist, some formats were as tiny as 320x50, leaving very little breathing room for design. The main challenge was balancing clarity and hierarchy while fitting in every required element from product imagery to L’Oréal, Revitalift, and Amazon branding. Too much clutter could easily drown the message, but too little would risk missing key brand requirements. To solve this, we experimented with different key visuals and created two main versions, each with variations both with and without the Amazon logo. Our initial approach simplified things by removing secondary logos in smaller units, but the client was keen on retaining all brand assets to maximize communication. That meant we had to get extra creative with layout, typography, and space management to keep the ads visually clean and powerful. The final creatives highlighted the core product claim “Replumps in 1H” supported by its clinically validated formula. Despite the tight timelines and multiple revisions, we streamlined the process to deliver polished, on-brand designs that worked seamlessly across all formats.